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Design Process
Understanding Colors for UI/UX Design: A Comprehensive Guide
Colors are a way of generating emotions and have the ability to engage consumers. When it comes to designing an engaging user interface, color is considered to be the most important aspect. The understanding of color theory can be a chal...
Design Process
Ethics of Design
Design is an ever-evolving landscape. It’s grown from strength to strength in the past few years, with more and more people looking to invest time and effort into understanding and utilizing it. While initially it was limited to hoarding...
Design Process
Designing for Digital Accessibility: Creating an Inclusive Web Experience
AX or digital accessibility experience is designed for people with and without impairments to access, absorb and understand information on the web. Disabilities are not always permanent; they can also be transient or situational. Individ...
Design Process
UI Design Guided by Gestalt Principles.
The whole of a visual is the first thing the human mind perceives before focusing on the individual parts that create a design. Our brain has it's own ways of perceiving shapes and form, grouping information and fill in the gaps to draw ...
Design Process
Who came first, Design or Design Research? — Part 3
Our Design Process has positively increased its impact through research. The intention of our 3 part series dedicated to design research is to conclusively influence that impact and make research actionable for design teams, project mana...
Design Process
Basic Principles of Good UI Design
One of the most crucial aspects of a web product is its UI (User Interface) design. Every interaction that a user has with a web product is a part of its user interface. A good UI design is essential to a good user experience. When imple...
Design Process
From Hue to Color Story - A Basic Understanding of Colors
If we begin to understand colors in the way science describes than it would be that "color are the light wavelengths that the human eye receives and processes from a reflected source". Complicated right? Well at least to speak about, In ...
Design Process
The Basics of UX Research
During the design process, users are given primary emphasis, and understanding their needs allows for the development of a more effective design. Understanding consumer needs in a highly competitive market through sufficient research pro...
Design Process
Understanding Buttons in Design System
The presence of any website or application has a purpose. It either provides solutions, services, products, entertainment, or knowledge. To avail or add to these, it generally requires a user to click on a component called ‘Buttons’. But...
Design Process
Why do Companies Need a Design System?
A design system is a collection of rules, constraints, principles and repeatable components that help to create a company’s process to design and build digital products. It is imperative to protect...
Design Process
Building a Compelling UX Research Roadmap
A research roadmap holds immense value to a UX researcher. It aids in achieving an alignment and conveying set priorities, planning user experience data and studies, and focusing on the main goal of designing a user-friendly product/serv...
Design Process
The role of empathy mapping in the process of design thinking
Design thinking is a humanized and creative way of solving problems. It’s human-centered, It's iterative, It’s cohesive, It’s feasible, It’s productive. It comprises five core phases: empathy, define, ideate, prototype, and test. De...
Design Process
The Building Blocks of a Design System
The word "Design System" has been around for quite some time now. The design systems were initially used and build as manuals of standards used for signs and brand books, which later came to web word with CSS frameworks, like the famous ...
Design Process
Understanding data | Exploring qualitative and quantitative insights
When we talk of user experience design, the discovery phase plays an important role in shaping the direction of a project. As a UX designer, channeling qualitative and quantitative data is crucial for making informed decisions. In this b...
Design Process
Words Lead User Experience
Words are the quintessence of experience design. Copies that emerge from the process of UX Writing are useful design elements. These design elements help the users interact, communicate and understand the product. Words bring clarity and...
Design Process
Building Abstract — Brand Language for QED42 Cover Arts
Illustrations are what give shape to the visual identity of a brand. It is the company's public face and is the way people perceive the brand. Illustrators in order to incorporate diversity often opt for a generic portrayal of people and...
Design Process
Ideation in Design Thinking
Ideas that work are not easy to come by and the one that works might not be able to solve all users' problems. Sometimes, we like an idea so much that it gets stuck in our mind and doesn't let more ideas come by. Even if the idea is...
Design Process
The Design Process - All Work, All Play
The Design Process is designing with a systematic approach empowered with ideas. Every project is a new game with the same rules, applied differently. We intend to explain the basic operational understanding of the Design Process th...
Design Process
Understanding Interaction Design
In today’s digital landscape, where every experience happens at the click of a button, a person’s interaction with a product or service, tends to hold prime importance. Designers look to include the interaction design approach to fluid l...
Design Process
Working at QED42 around Christmas
Come to think of it, everything that you write has already been written about. Sometimes you are just staring at the blank pages and its not the lack of words. It's the unnecessary thought of being different. When you are at a place to w...
Design Process
Building Better Experiences with Content Design
Good content design leads to great products with a purposeful user experience. Having a content-first design and development process ensures the achievement of product goals and efficiency. That’s why the design-driven big brands of the ...
Design Process
Inclusive Design: Build for all, By all
When we look at the world around us, from race to gender the identities are changing. As we envision the future, it can't work without inclusive design, and it makes us realize good design is not about visual aesthetics and trends. It's ...
Design Process
The Process of Product Design
The Product Design process acts as an essential framework that designers utilise to solve issues. The ideas and abilities necessary for a product designer are varied and keep changing depending on the stage in which the process is at. Pr...
Design Process
Understanding Microinteractions
With the ever-growing realm of digitisation, most of us spend a significant amount of time on our phones and other similar devices (i.e. - laptops, tablets, computers, and the like). Our interactions include flipping pages of articles, s...
Design Process
Enhancing Design Systems with Effective Color Selection
The first stage in creating a design system is building a solid foundation. This includes the core elements of a design system, such as colors, typography, layout, icons, and the like. Once the foundation is sorted, the next step is to d...
Design Process
Inside the workshop room — a story about Laaha, trust, and the work that matters
It starts in Zurich with a little time spent walking, adjusting to the crisp cold air, and observing the city. Mornings over coffee and cold cuts, evenings tracing the quiet rhythm of the streets. Then, a train to Geneva. This is where t...
Design Process
The Process of Redesign—Part 1
Design is about creating rational and compelling solutions. Redesigning is propelling the same process with a new approach. It's important, to begin with, understanding redesign before making the important decision. The aim of redesignin...
Design Process
Understanding Product Design
Good design has the ability to solve problems. However, unlike art, design isn’t able to stand on its own, albeit it does help reach a conclusive end. Product designers are specifically interested in the experiences a product is able to ...
Design Process
Navigating interviews and joining the QED42 design team
Compelling designs are capable of impacting and leaving lasting impressions. At QED42, designing has always been an exciting process. Ideas, theories, and endless possibilities have defined the team, which has grown leaps ever since it f...
Design Process
Prototyping In Design Thinking
Design is a constantly evolving process for creative problem-solving. It helps to bring together solutions that are human-centered, viable, and feasible. Design thinking enables this problem-solving in five phases, i.e - Empathy, Define,...
Design Process
The Process of Redesign—Part 2
The process of redesigning a website requires a cycle of understanding the existing product from interviewing the stakeholder to designing the product and delivering the design for development. In the process of redesign — Part...
Design Process
Understanding Typography in Design Systems
Regular digital interfaces come with a large variety of visuals, images, and graphics. What is common in all of these is that; they’re all made up of words. As teams consistently design and develop code for usable, frictionless interface...
Design Process
Defining a Problem Statement — Design Thinking
Define is the second stage of the design thinking process, it is preceded by the empathy phase. This phase is about synthesizing observations about users from the empathy phase and defining an actionable problem statement. Defining the p...
Design Process
QED42 Design Studio -- Making
We started our Delhi operations in Nov 2015, though finding the place was a little difficult but we managed to find a nice quiet basement, armed with functional furniture and an internet connection, we got started. Though we liked our co...
Design Process
The Process of UX Design at QED42
The idea behind having a process isn’t just about trying to be organized amidst the chaos. While it does play an important part in giving us trusted and well-structured ways of performing tasks, it doesn’t always stand true on every proj...
Design Process
Unwrapping the Metaverse
Metaverse — a term that became viral in 2021, courtesy of the name change of a social networking site, was first used back in the 80s in a well-known novel. So, what exactly does it mean? A concrete meaning might still be debatable as it...
Design Process
Design Documentation — Style Guides and Design Systems
What are Style Guides and Design Systems? The Style Guide establishes the root for visual presentations and a design system connects components, patterns, and visuals together to become one single source of truth for products and brands....
Design Process
QED42 — UX Design Glossary
Knowing one's way around UX, UI and several design terms can help ease the pressure a little for new designers, not to forget, the confidence to freely engage in design conversations, networking, hiring designers, or collaborating with d...
Design Process
The Purpose of Writing Scenarios and Creating Storyboards after Ideation
So, after running some successful ideation sessions and finding a perfect idea that addresses the pain points, now is the time to create some scenarios and storyboards to create a more complete design solution, communicate the interactio...
Design Process
Usability Testing in UX Design
Creating solid user experiences needs a great understanding of the users, their pressure points, what are their expectations from interacting with the product. And while products are designed keeping all this in mind, it is essential to ...
Design Process
Design Systems — Building with Systems, Purpose and Principles
Design systems simplify human connections, scale & evolve digitally through systems. Design systems are designed to simplify human connections systematically while evolving the legacy of user experience and growth for global technolo...
Design Process
Redefining digital experiences with an inclusive approach
Designers hold the power to redefine digital experiences that make everyone's life easier. They have the ability to impact design decisions and ensure benefits for users and businesses alike. Designers are always on a quest to show how d...
Design Process
Design Systems: Driving Digital Growth & Ensuring High ROI for Your Brand
A growing digital ecosystem has led brands to look for improved ways in building the trust of their users. Design systems enable this by helping to build easy-to-scale design patterns and components that ensure both quality and consisten...
Design Process
UX Design for Trust, Truth and Transparency
On average 4.66 billion people use the internet globally, which is 60% of the worldwide population. People rely on the internet for learning, education, news, and human connection and associate more with brands that thrive on t...
Design Process
Design Thinking, How does it work?
Design is more than just the physical appearance of it, aesthetics do make a fair enough difference but above all, Design solves a problem. How to create a better design for everyone? Once we have gained a sense of meaning from the world...
Design Process
Reimagining Colors for Digital Accessibility
Accessibility is more than just a buzzword. Digital accessibility is the democratization of design and the efforts of some good designers can help ensure this design revolution — "Digital accessibility enables people with disabiliti...
Design Process
The ROI of Digital Accessibility
Research suggests that over 1 billion people in the world have some form of disability. That is around 1 in 4 people or roughly 15% of the population, at large. Almost everyone around the world is impacted by some form of disability; whe...
Design Process
What is a Design System?
Design systems are everywhere but yet there is no formal or unifying definition for a design system within the web community. The definition of a design system may vary depending upon its users. For example, if you hear a designer talk a...
Design Process
Designers Block? Take a stroll
One often wonders what lies at the root of creativity. How to keep your creative juices flowing and those gears running. When we are stuck at such place, mind blocked towards new ideas - the best solution might just be to put the pen and...
Design Process
Reimagining Typography with Accessibility
Typography is one of the most important design elements of an inclusive digital experience. It is the foundation of an accessible reading experience. Typography consists of font styles and sizes from different or similar typefaces. It's ...
Design Process
The ROI of UX Design
When designers begin to think, process, and write about design it leads to ideas, it leads to concepts and ideas that you wouldn't be able to create otherwise. Similarly, when designers observe how their design add value to the people's ...
Design Process
What is the Purpose of UX Research in Product Design?
Whenever a new product is launched into the market, there are initial jitters as to whether it will find acceptance between users. And this is something UX Research helps in solving. Before a product release, during the design processing...
Design Process
Enhance Your Brand's Identity with 6 Powerful Illustration Systems
Illustration systems have become synonymous with a brand’s identity. Whether it is a social media page, email, or webpage, one of the best ways to provide a colorful yet meaningful and fun user experience is with the use of powerful visu...
Design Process
Designing User Experience for the Metaverse
UX design is all about providing digital experiences that are holistic and immersive. Metaverse, on the other hand, is an evolving and shared virtual space that is immersive, interactive, and hyper-realistic. So, when design and metavers...
Design Process
Remote UX Research — Methods, Tips, and Tools
The rise of remote work has led many companies and people to use digital research methods for better insights to make design decisions. But is it really working? The answer isn't very simple, remote research requires strong organizationa...
Design Process
The ROI of UX Research
Design plays a crucial role in the success of any product or service. Good design, in all its forms, naturally benefits users by being easy to understand and interact with. While it's easy to distinguish between good and bad design, iden...
Design Process
What is UX Writing?
When UX Writing wasn't even a thing, some fairly, 25 years ago Bill Gates wrote an essay "Content is King", he said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting...
Design Process
7 Benefits of a Design Thinking Workshop
Design thinking is a methodology from the designer's tool kit to solve complex problems and find solutions. It revolves around understanding the users by the process of questioning the problem, assumptions, and implications. At its best,...
Design Process
Digital Accessibility Benefits Everyone
As the integration between online and physical grows, digital products are set to transform how everyone from boomers to Gen Z turns into digital natives, connect, shop, work, and play. This has resulted in physical points of sale dimini...
Design Process
Effective Stakeholders Interview: The 10 Crucial Questions for a designer
A focused, detailed, and concise stakeholder interview is the key to getting started to foster commitment and gather knowledge about the website design project. It helps to make the right decisions, avoid end moment disappointments, and ...
Design Process
The ROI of UX Writing
Even though the digital landscape is fast-evolving, UX writing continues to be a relatively unfamiliar term. Over time, its importance has seen adequate relevance with more and more brands relying on copy to help with creating a more per...
Design Process
Who are we designing for?
Defining user personas through empathy, understanding generations, and storytelling. A user persona is a fictional portrayal of the ideal person whose goals and characteristics represent the requirements of a larger bunch of people...
Design Process
Accessibility Experience (AX) for Higher Education Websites
Designing a website for users with disabilities improves the digital experience for a wider audience. Accessibility Experience (AX) can help ensure that digital resources are usable by everyone equally, leading to better learning experie...
Design Process
Emerging Immersive Experiences
Imagine moving within a virtual world into a multi-dimensional environment without having to change your surroundings. Design along with technology has the ability to create such experiences. Immersive experience can move people into flu...
Design Process
Synthesising UX Research
UX research is an essential process in design. It helps designers to understand a brand or product, analyse target users, consider possible prototypes and outcomes and ensure the collation of the data received. A systematic process for r...
Design Process
The role of UX audit to understand users and drive business success
A business is as profitable and successful as its users are satisfied with its products, services, and the experience they build around them. Many businesses devote considerable resources to optimizing their websites, aiming to increase ...
Design Process
Who came first, Design or Design Research? — Part 1
This is a typical chicken and egg situation, does anyone still know who came first? At your workplace, you might have to research to explain why do you need research. Wait, seriously? Who came first, the design or the research? Is it wor...
Design Process
Accessibility is Making Things Simple with Simpler Efforts
Why would you want to make something that some people can’t use? Digital accessibility is the ability of a website, mobile application or any electronic document to be easily perceived, understood, navigate by a wide range of users, incl...
Design Process
Empathetic Approach to UX Design Process
Empathy is the ability to understand people and see the world through people's eyes, and it is to step in people's shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoke...
Design Process
Testing in Design Thinking
Testing is a crucial part of the design thinking process, UX teams usually test high-fidelity prototypes to validate the design. It helps to explore possible flaws, gain valuable insights and make amends if needed. What is Testing? Testi...
Design Process
The Value of UX Design
As we spend more and more time with our digital devices, we are all that we describe as "users". When we visit a website or use an app all we are looking for is a way to have an effortless experience, without having to think less and do ...
Design Process
Who came first, Design or Design Research? — Part 2
Design Research is a process that inculcates sense into a project. It is a fundamental part of solving relevant problems. The research revolves around users and understanding the needs of people and how the products or services we develo...
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