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BizTech
Acquia Site Studio - Changing the way digital experiences are delivered
The scope and scale of web development has grown exponentially with the advent of the digital age. Need of the hour is to provide real-time, event-driven personalized experiences tailored around the needs of the end-user. This is the ver...
BizTech
Tips To Optimize Your In-App Customer Experience
Smart companies are adapting quickly to the paradigm shifts in the industry. Customer experience, or CX, is one such trend that has come to the forefront. Today, nearly 45% of professionals believe that CX is a main competitive...
BizTech
Complete guide to getting started with Lean UX
Processes and business practices are evolving each day to keep up with the rising expectations of the consumers. For businesses and enterprises, designing the product for the best user experience is crucial. Agile methodologies in produc...
BizTech
Unwrapping 7 holiday-centric digital experience strategies for e-commerce businesses
The holiday season is the absolute best time and the busiest time of the year for e-commerce businesses and customers alike. With growing customer expectations in digital shopping platforms, stores must strategize around fulfillment...
BizTech
Craft a Distinctive Differentiating Strategy for your Brand
Your brand is the sum total of your business’ efforts to create, position, and market the products and services you offer. Your brand positioning is the Unique Selling Proposition (USP) or Unique Value Proposition (UVP) of your brand tha...
BizTech
What is a Brand Strategy and Why Does it Matter?
When it comes to building a great brand, just a logo or a tagline won’t work. Consumers need to see how you differentiate yourself from other competitors in your niche. That is brand positioning. Your positioning determines how your cust...
BizTech
Digital Transformation in BFSI: Implementing a Self-Service Portal
Digital disruption has rocked the BFSI (Banking, Financial Services, & Insurance) industry and it continues to impact the entire globe. The BFSI sector is assessing the value of digital service solutions (platforms & self-service...
BizTech
What should your Knowledge Management System (KMS) have?
Today’s Work from Home (WFH) environment demands that companies keep looking for ways to enhance employee experience. Companies need to enable seamless communication and collaboration to help employees deliver efficiently. Organizations ...
BizTech
E-commerce website trends to watch in 2022 and beyond
Whenever you want to buy something, doesn't Amazon always pop up in your head? It's because e-commerce has become a vital part of our lives. As market stats say that e-commerce revenue will reach almost 5.4 trillion by 2022, you'll ...
BizTech
Why a Mobile Strategy is Essential for Increasing Employee Engagement?
Imagine the current workplace scenario. The COVID-19 pandemic has changed everything. Most employees work remotely, distributed across different cities and even time zones. But some employees are required to be on-site (office staff), an...
BizTech
Headless Commerce: The new era of e-commerce
The United Nations Conference on Trade and Development reported in May 2021 that businesses like Shopify and Walmart gained big from the pandemic. In August 2020 TechCrunch reported that Walmart’s e-commerce sales were up by 97 percent. ...
BizTech
Why should intranet be a part of your digital workplace?
A digital workspace is a secure work environment that is location agnostic. Employees have the flexibility to work from anywhere, anytime with any device. Cloud computing has enabled the transformation of the workplace. Digital workspace...
BizTech
How COVID-19 pandemic accelerated cloud adoption
It was barely a few months into the pandemic last year when Microsoft CEO Satya Nadella noted that companies have seen two years’ worth of (cloud-driven) digital transformation in just two months. And this is what Steve Van Kuiken ...
BizTech
Will low-code tools be worth considering in 2022?
When it comes to web development, the turnaround time of the project from the idea to the final product is always a challenge. Businesses and their audience need a fast and reliable solution to cater to the ever-evolving needs of the cus...
BizTech
How Do You Optimize the Cost of Your Cloud Services?
Renowned companies like Netflix, Kroger, and Coca-cola have one common aspect. All these organizations leverage cloud storage to manage their information. Today, more than 60% of all corporate data is stored in the cloud. &nbs...
BizTech
Your Business Can Make the Internet More Accessible
The power of the Web is in its universality. Accessed by everyone regardless of disability is an essential aspect – Tim Berners-Lee, Inventor of the World Wide Web Most companies are focused on developing out-of-the-box products - ...
BizTech
How to Create a Successful MVP in Web Development?
What do Uber, Instagram, Facebook, and Twitter have in common? They all used a Minimum Viable Product (MVP) approach to build features and test their hypothesis. They gathered customer feedback to evolve into a fully mature application o...
BizTech
How To Optimize Your Website's Performance
Just like a good performing car is most sought after, in the same way, a performant website leaves a good impression on the users. Web performance is all about making websites fast, including making slow processes seem fast. Web performa...
BizTech
Human Customer Experiences: The Next Big Thing in e-Commerce
The COVID-19 crisis has accelerated the adoption of digital solutions in multiple industries. While the e-commerce industry has existed for quite some time, the pandemic highlighted the need for embracing advanced solutions to maintain b...
BizTech
Intranet 2.0: Making a Big Company Feel More Connected
One of the unloved parts of an organization’s tech stack is the intranet. While the traditional intranet was present in most Fortune 500 companies, it was never used or liked much. But COVID-19 changed everything, including the way compa...
BizTech
Navigating the landscape of Headless CMS
Traditional content management systems have features that help create, store, and present content elements for businesses under websites. The elements could include text, images, and relevant videos that showcase the brand position of th...
BizTech
Niche Social Networks – Why do they matter?
In the deluge of news about twitter, facebook and other social networks behemoths like MySpace we often fail to take into account the power of domain specific or niche social networks. What are they? – They are social networks which invo...
BizTech
Share more joy with these 4 Holiday-centric strategies for Nonprofit Organizations
People today are more aware than they have been for decades that's why there’s a renewed focus on nonprofit organizations. Nonprofits are not only designed for happiness, they bring communities together and help people connect through so...
BizTech
5 UX Strategies to Build a Holiday-Centric Digital Campus
A surge in creativity is influencing the younger cohort to look for fresh, authentic, and purpose-led education flow and experiences. This digitally savvy generation of students is now being driven by cultural and societal shifts. They a...
BizTech
The Power of Storytelling: Making Brands Come to Life
Stories are powerful. They fire people up and get them to care about the message in the story. Stories connect to how we think, how we decide what's true, and how we make sense of the world around us. And we all have a story to tell. Whe...
BizTech
The case for centralized content systems in modern digital strategies
How centralised content systems simplify management, improve governance, and streamline digital delivery.
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