The Stanford Graduate School of Business, known as GSB, is a top business school worldwide. It has diverse students and faculty from all over the world. The school offers different business degrees and many subjects to choose from.
Before students enroll, they spend weeks researching courses to learn about the subjects, instructors, ratings & reviews from previous students, past curriculum, credits, timings, and much more.
Big decisions like college, courses, or career changes need planning, and informed students make smoother transitions. To help navigate these choices, online resources should be clear, and informative that guide students towards making well-informed life decisions.
About the course research & registration platform
Students faced significant challenges navigating the outdated Course Research & Registration platform. Here's what frustrated them:
These challenges made the course research and registration process unnecessarily complex and time-consuming. To address these shortcomings and improve the user experience, we adopted a design approach focused on clarity, efficiency, and user needs.
A look at our design approach
Understanding student needs and the GSB platform
Our journey to improve the user experience began with focusing on student needs. We collaborated closely with the GSB team, gleaning valuable insights into how students typically research courses.
Their research, combined with our exploration of the platform, provided a comprehensive understanding. This ensured we weren't just working with theoretical data, but with the actual functionalities students encounter when researching and registering for courses.
Simplifying and enhancing the platform
Next, we focused on making improvements guided by user needs. Studying the user journeys and personas — detailed profiles of typical users — provided a roadmap to areas that needed enhancement.
We streamlined the platform by removing unnecessary features and making existing ones more intuitive. This reduced clutter and made the platform easier to navigate and use for students.
Based on our findings, we introduced new functionalities to better address student needs and simplify tasks such as course search, registration, and schedule building.
Iterative design and overcoming challenges
Throughout this process, agility was key. We employed a rapid design approach, creating low-fidelity prototypes that could be quickly tested with real users. This iterative cycle allowed us to incorporate their feedback and refine the design efficiently.
User feedback proved invaluable in identifying areas for improvement and ensuring the final design met student needs. While challenges inevitably arose, such as technical limitations or conflicting priorities, they pushed us to think creatively and find innovative solutions.
This resulted in a more user-friendly platform that streamlined the course research and registration process for students.
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User testing for optimal results
Since students were the key users of the GSB Course Research and Registration platform, their feedback was essential. We designed tests to see how easy it was for students to use the platform and make sure they liked it.
Through collaboration with the GSB team, we successfully recruited 11 students to participate in our testing sessions. These sessions were recorded, allowing us to capture detailed user interactions and feedback. The students' candid conversations provided invaluable insights, revealing perspectives we hadn't previously considered.
Testing Real-Life Tasks
The platform had many different features and ways to get things done. We wanted to make sure each part worked well. So, instead of giving students specific instructions, we gave them tasks that mirrored what they might actually do on the platform.
For example, instead of saying "Find FINANCE 123," we might say "Find a specific course and see all the details about it." This way, students had to explore the platform on their own and use different features. We created several tasks like this to test all the different screens we had designed.
Some testing scenarios
Observing User Interactions
To get the most accurate feedback, we had clear rules for how we interacted with students during testing. We didn't tell them what to do or how to use the platform. Instead, we watched them and asked questions to understand their thought process.
For example, we might ask: "Why did you click there?" or "What were you expecting to happen?" or "Do you find this section easy to use?" The questions we planned to ask and these rules helped us run successful user testing sessions.
Identifying Patterns
The testing sessions provided a wealth of information to guide our revisions. While we couldn't address every suggestion, we focused on identifying common themes that emerged from multiple users. This helped us prioritize the most impactful changes to the platform.
Revising the interface design
The user testing sessions were an eye-opener. We saw how students interacted with the platform and discovered areas that needed improvement. In addition, the GSB admin team provided valuable suggestions for functionalities that would enhance their ability to manage the platform efficiently.
We took all this feedback and moved on to phase 2 of the project. This phase focused on incorporating user insights and admin suggestions to refine the platform's design.
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Conclusion
Usability testing proved to be a powerful tool. By observing how students used the platform, we were able to identify and address their pain points. This data-driven approach led to improvements in information discoverability and overall user experience.
The collaboration with the GSB team was instrumental in achieving this success. Their input on platform management functionalities ensured that the revised platform would be not only user-friendly for students but also efficient for administrators.
Through this collaborative effort, we transformed the platform into a smooth and effective tool, enabling MBA students to navigate the course selection process with greater ease.
Download our discovery playbook with actionable templates to guide you through conducting effective user testing sessions
Dive deeper into our successful collaboration with the Stanford Graduate School of Business! Read the complete case study — Migration & Design System Implementation for Stanford Graduate School of Business